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Why is branded merchandise important Branded merchandise has become an increasingly important component of the music industry over the past few decades. From t-shirts and posters to phone cases and water bottles, musicians and their labels have found creative ways to promote their brand through merchandise sales. In fact, branded merchandise has become so ubiquitous […]

The importance of having the right tools When you’re a musician, you never know what kind of situation you’ll find yourself in. Whether you’re playing a gig, recording in the studio, or just practicing at home, you need to be prepared for anything. That’s why the Tama and Ibanez multi-tools are such essential accessories for […]